Aiming Big with Small Cars: Emergence of a Lead Market in India

Rajnish Tiwari is senior researcher at the Institute for Technology and Innovation Management of Hamburg University of Technology (TIM-TUHH), where he has been leading the ’Global Innovation’ research programme since 2006. His particular research interest focuses on internationalization of R&D in India. He has published extensively on frugal innovations and India’s automotive industry. Rajnish Tiwari leads the German-Indian Round Table (GIRT) in Hamburg.

Cornelius Herstatt is professor of Innovation Management and Director of TIM-TUHH. His research focuses on lead user and open innovation in global contexts. His recent work involves combining elements of this research with the investigation of lead markets. He has also been doing extensive research on Innovation Management practices in India and Japan. He holds a guest professorship with Tohoku-University in Sendai and is co-founder of the European Institute for Technology and Innovation Management (EITIM). Prof. Herstatt is a research alumni/fellow of the East-West Centre (Honolulu), JSPS (Japanese Society for promoting Science) and Templeton College in Oxford (UK).