Product Information Management: Theory and Practice

Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.

Jorij Abraham is Founder of the eCommerce Foundation, a non-profit organization dedicated to help organizations and industries improve their ecommerce activities. He advises companies about ecommerce strategy, omni-channel development and product information management. Jorij has focused his career on ecommerce and the business side of product information management. While writing part of this book he has been Director of Consulting at Unic. Before he has been ecommerce manager for several organizations like the Bijenkorf, a Dutch up-market department store chain and TUI, Europe’s largest travel organization. At Sanoma Media, Benelux’s largest print and online media company, he has been online publisher for Food & Travel. Currently, Jorij is Director Research & Advise at Ecommerce Europe, an industry association representing the interests of more than 4.000 companies in 10 European countries selling products via digital means.