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The Satisfaction of Change

的圖書
The Satisfaction of Change The Satisfaction of Change

作者:Manlio Del Giudice,Maria Rosaria Della Peruta 
出版社:Springer International Publishing
出版日期:2016-11-04
語言:英文   
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型式價格供應商所屬目錄
電子書
$ 3002
樂天KOBO 樂天KOBO
經濟學
圖書介紹 - 資料來源:樂天KOBO   評分:
圖書名稱:The Satisfaction of Change

This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce customers’ cognitive effort, by optimizing purchase time and increasing the speed and satisfaction of the shopping experience. It describes the utility function of the script by retaining customer loyalty and making the customer more reluctant to abandon his regular supplier. It also explores the difficulty faced by the higher churn rate on the Internet and the minimization of search costs, by integrating more functionality to achieve the ultimate goal of behavioral and cognitive loyalty.

The authors provide an analysis in a "digital" view of the economic theory of switching costs and the resulting lock-in mechanisms which, in a classical economy, are often a barrier to disloyalty. It is a useful and effective tool for online businesses, their main managerial and strategic implications, and the adaptability to existing contexts.

 

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