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Creating and Sustaining Competitive Advantage的圖書 |
Creating and Sustaining Competitive Advantage 作者:Chandra S. Mishra 出版社:Springer International Publishing 出版日期:2017-06-13 語言:英文 |
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型式 | 價格 | 供應商 | 所屬目錄 | 電子書 |
$ 3603 |
樂天KOBO |
企業家精神與小型企業 |
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This book develops a unified framework to explain the phenomena of competitive advantage and firm value creation in dynamic environments. Through a new strategic value creation theory, it explores how a firm can measure and sustain its competitive advantage through management incentives, capital market forces, organizational culture and structure, and social complexity. It also considers how management can utilize their resources and capabilities, shadow options, product market forces, customer needs, and organizational learning as a means to differentiate them from the competition. With an innovative approach to theory and research, it will be positioned to inform both scholars and practitioners in management, business strategy, and entrepreneurship on the process of competitive and sustainable value creation.
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