Technological Entrepreneurship: Technology-Driven Vs Market-Driven Innovation

Ian Chaston is a Professor at the University of Auckland Business School in New Zealand and a Visiting Professor at various other institutions elsewhere in the world. His primary research interests are in the field of entrepreneurship, marketing and small business management. For over a decade he led a major programme on behalf of the University of Plymouth in the UK to enhance the effectiveness and reduce provision costs for online learning. This expertise is currently being exploited through involvement in the development of online learning programmes for the New Zealand Open Polytechnic. Prior to entering academia, Ian was a Marketing Director for a major branded goods company based in the USA.