Josemaria Siota is a project leader at IESE Business School’s Entrepreneurship and Innovation Center and the director of Simastec Consulting. He has published on strategic growth and innovation for companies such as PwC and Oliver Wyman, has spoken at conferences in institutions such as Harvard Business School, and has earned mentions in Forbes, among other media. Additionally, he has cofounded five start-ups, and has cocreated several initiatives at IESE in different countries. Previously, he worked at Deloitte.