Public Relations and Advertising Theories: Concepts and Practices

The main goal of this book is to draw attention to possible applications of public relations and advertising theories. The authors provide an overview of key studies and contributions to the theories, as well as explore how the theoretical concepts can be applied in public relations.

Bayram Oğuz Aydın holds a PhD in Public Relations and Publicity from Selçuk University. His research interests include online communities, education in public relations, online reputation management and crisis management. He is Assistant Professor at the Department of Public Relations and Publicity, Faculty of Communication, Gaziantep University.

Emine Şahin holds a PhD in Public Relations and Publicity from Selçuk University. Her research interests include advertising attitude, cross-cultural communication, advertising appeals, advertising strategies and advertising research. She is Assistant Professor at the Department of Public Relations and Publicity, Faculty of Communication, Gaziantep University.

Özlem Duğan holds a PhD in Public Relations and Publicity from Selçuk University. Her research interests include crisis communication, public relations training, public relations authorship and health relations. She is Assistant Professor at the Department of Public Relations and Advertising, Faculty of Communication, Uşak University.