購物比價找書網找車網
FindBook  
 有 1 項符合

Marketing strategy of Sony for portable audio device business

的圖書
Marketing strategy of Sony for portable audio device business Marketing strategy of Sony for portable audio device business

作者:Khanh Pham-Gia 
出版社:GRIN Publishing
出版日期:2009-07-22
語言:英文   
圖書選購
型式價格供應商所屬目錄
電子書
$ 362
樂天KOBO 樂天KOBO
行銷與銷售
圖書介紹 - 資料來源:樂天KOBO   評分:
圖書名稱:Marketing strategy of Sony for portable audio device business

Research Paper (undergraduate) from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of applied sciences, Munich, language: English, abstract: Sony has a strong brand name and the company was successful with the Cassette, CD and MD Walkman in the 80s and 90s. However, the company missed the rapid development in the hard battled MP3 player market. In this study the Sony's portable audio devices were analyzed by using Boston Consulting Group approach and Product Life-Cycle. Sony arranges now gradual phasing out of DOGs like Cassette, CD and MD Walkman and has a new challenge by growing the STAR MP3 Walkman. A benchmark of a current Sony's MP3 player (Walkman NWZ-A818) to a competitor product (Apple's iPod Touch) was accomplished. The '4 P's' marketing mix method (Product, Price, Promotion and Place) was applied for the product comparison. Apple's iPod scores in modern design with touch screen and multi-functionality while Sony's Walkman convinces for excellent sound quality and high technical standards. Moreover the Sony's brand leverage strategy, in particular the brand extension strategy like category and line extension, was assessed. Despite of its strong brand name and high quality, Sony's Walkman is out of the market leader and outrider role due to some failures: too late entry to the MP3 player market, strong focus only on technical features and missing out to make the MP3 player a fashion article. In the future, Sony has to maximize the market share in this growth stage. A proposed portable audio device for the future could be an all-in-one device with multi-functionality for multimedia. 'After a match is before a match' is a good slogan for the future. The winner is someone who has strength in speed, innovation and global impact. Sony should continue making innovation and expanding its demographic market as well as considering and fitting the customer needs.

贊助商廣告
 
金石堂 - 今日66折
當下的力量系列新版套書(三冊):《當下的力量【書+牌卡】典藏盒裝版》+《當下的覺醒(三版)》
作者:艾克哈特.托勒
出版社:橡實
出版日期:2023-04-06
66折: $ 898 
金石堂 - 今日66折
靈界的訊息有聲書第4輯
作者:許添盛
出版社:賽斯文化
出版日期:2013-11-22
66折: $ 581 
金石堂 - 今日66折
不藥而癒有聲書第1輯(10片CD)
作者:王怡仁
出版社:賽斯文化
出版日期:2016-09-01
66折: $ 660 
金石堂 - 今日66折
什麼啦!這也是資訊科學
作者:謝宗翔
出版社:聚光文創
出版日期:2018-12-16
66折: $ 211 
 
博客來 - 暢銷排行榜
四季戚風蛋糕專門書(博客來獨家親簽版):柔軟綿密蛋糕 X 四季更迭花草,結合戚風蛋糕與鮮奶油裝飾,探索四季獨特風味
作者:呂昇達
出版社:優品文化事業有限公司
出版日期:2025-01-15
$ 434 
金石堂 - 暢銷排行榜
凡塵的小叮嚀:小語篇篇
作者:盧勝彥
出版社:財團法人真佛般若藏文教基金會
出版日期:2025-01-20
$ 205 
博客來 - 暢銷排行榜
真誠Be real, not perfect:從菜鳥助理到跨國企業CEO,關於職場、關係與人生的啟發
作者:楊佳燊 (Jason Yang)
出版社:商周出版
出版日期:2024-12-26
$ 316 
金石堂 - 暢銷排行榜
國中康軒新挑戰學習自修數學一下{113學年}
作者:康軒編輯
出版社:康軒文教事業股份有限公司
出版日期:2025-01-20
$ 402 
 
博客來 - 新書排行榜
笑中帶淚的老後日常套書:《銀髮川柳1~3》(附贈「人生滋味」插畫書籤、「一起變老吧」新春賀年狀)
作者:日本公益社團法人全國自費老人之家協會 (公益社団法人全国有料老人ホーム協会, ポプラ社編集部)
出版社:三采
出版日期:2024-12-27
$ 562 
博客來 - 新書排行榜
膽大黨 16 (首刷限定版)
作者:龍幸伸
出版社:東立
出版日期:2025-01-23
$ 127 
博客來 - 新書排行榜
小美老師如是說 6 (首刷限定版)
作者:鹿成徳策
出版社:東立
出版日期:2025-01-23
$ 195 
博客來 - 新書排行榜
奈奈與薰的SM日記(18)END
作者:甘詰留太
出版社:青文
出版日期:2025-01-20
$ 110 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策