購物比價找書網找車網
FindBook  
 有 1 項符合

Multisensory in Stationary Retail: Principles and Practice of Customer-Centered Store Design

的圖書
Multisensory in Stationary Retail: Principles and Practice of Customer-Centered Store Design Multisensory in Stationary Retail: Principles and Practice of Customer-Centered Store Design

出版社:Springer
出版日期:2023-02-08
語言:英文   規格:平裝 / 483頁 / 普通級/ 初版
圖書選購
型式價格供應商所屬目錄
 
$ 5099
博客來 博客來
企業管理
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Multisensory in Stationary Retail: Principles and Practice of Customer-Centered Store Design

內容簡介

This book describes how an optimal store design can contribute to the well-being of the customer and to differentiation from online retail. From an academic and practical perspective, with contributions from renowned academics and companies, it shows how a coherent store design can be created in harmony with the retail brand.

The central challenge here is the conscious orchestration of the diverse sensory stimuli. How can the many sources of stimuli be controlled? Which shelf shape goes with which light, colour and sound? Dealing with the variety of stimuli in a store environment can quickly become complex and incongruence can have a decisive negative impact on the well-being of customers. A customer-centric store environment therefore focuses on the well-being of people.

Renowned scientists and traders show the state of the science on these issues and give valuable suggestions for the trade. With best practice examples and valuable suggestions for practical implementation


 

作者簡介

Prof. Dr. Gunnar Mau is Professor of Applied Psychology and Vice President Research & Teaching at the DHGS German School of Health and Sport. His research focuses on the buying motives and buying behaviour of people on the sales floor.

Dr. Markus Schweizer is managing director of the boutique consultancy Holistic Consulting and accompanies retail companies in German-speaking countries in the customer-centric development and implementation of their strategy and total store design.

Christoph Oriet has more than 30 years of experience in Swiss food retailing (Coop and Migros) - including as Head of Total Store at Migros Genossenschaftsbund in Zurich. He is Chairman of the Board of Directors at SCS Storeconcept in Switzerland, a full-service store builder.


 

詳細資料

  • ISBN:9783658382261
  • 規格:平裝 / 483頁 / 普通級 / 初版
  • 出版地:美國
贊助商廣告
 
金石堂 - 今日66折
速刷任務,把部屬的速度催出來 :盯哪才做哪,能不做就先擺著,如此機靈的人才怎麼變身積極?盯任務,別盯他。
作者:橫山信弘
出版社:大是文化有限公司
出版日期:2024-02-26
66折: $ 257 
金石堂 - 今日66折
周姚萍講新成語故事2:彩色雨和分數雨-附「小作家上場」+「拼字變成語」超萌稿紙,培養小學生的讀寫
作者:周姚萍
出版社:五南圖書出版股份有限公司
出版日期:2018-05-28
66折: $ 198 
金石堂 - 今日66折
改變人類命運的科學家們【全三冊】
66折: $ 931 
 
Taaze 讀冊生活 - 暢銷排行榜
生命中最大的寶藏就是你自己Stand by Yourself
作者:曾寶儀
出版社:遠見天下文化出版股份有限公司
出版日期:2024-10-31
$ 331 
博客來 - 暢銷排行榜
抄寫英語的奇蹟:1天10分鐘,英語和人生都起飛
作者:林熙 Brett Lindsay
出版社:如何
出版日期:2024-03-01
$ 300 
博客來 - 暢銷排行榜
童話裡的心理學
作者:鐘穎
出版社:楓樹林出版社
出版日期:2024-11-01
$ 331 
 
金石堂 - 新書排行榜
世界上最透明的故事(日本出版界話題作,只有紙本書可以體驗的感動)
作者:杉井光
出版社:皇冠文化出版有限公司
出版日期:2024-09-30
$ 284 
Taaze 讀冊生活 - 新書排行榜
出軌的肉體
作者:荒井啟
出版社:暮想出版股份有限公司
出版日期:2024-11-14
$ 225 
博客來 - 新書排行榜
戀上換裝娃娃 13 (首刷限定版)
出版日期:2024-11-14
$ 190 
Taaze 讀冊生活 - 新書排行榜
練習不被人影響:保持自己步調踏出舒適圈的50個實踐法
作者:內藤誼人
出版社:莫克文化
出版日期:2024-10-26
$ 252 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策