Digital Transformation for Greater Customer Benefit and Efficiency: Just Do It! Achieving Digital Transformation Excellence with the I4x(r) Framework

Digital transformation is not an end in itself. The focus of this process must always be on enhancing customer benefits and improving the efficiency of service provision. Only in this way can digital transformation be meaningful and successful for companies. The authors of this book demonstrate how transformation excellence can be achieved using the i4X(R) framework: In four steps--Insight, Ignite, Innovate, and Implement--the systematic execution of digital transformation initiatives takes place. The i4X(R) framework has emerged from entrepreneurial practice and is scientifically grounded. Numerous examples and illustrations facilitate its application in companies, in line with the authors’ motto: Just do it!

Prof. Dr. Steffen Jäckle is a Professor of Marketing, Sales, and Digital Transformation at Ravensburg-Weingarten University of Applied Sciences and the Director of the Steinbeis Transfer Center for Business Development Excellence.

Prof. Dr. Andreas Pufall is a Professor of Systems Engineering and Operations Management at Ravensburg-Weingarten University of Applied Sciences and the Director of the Steinbeis Transfer Center for Production and Product Development.