Digital Campaigns

Digital campaigns have revolutionized political discourse in Africa, particularly during elections, by enhancing citizen engagement through social media platforms. This book examines how tools like Twitter and Facebook facilitate direct communication between voters and political figures, exemplified by movements such as #EndSARS in Nigeria. Digital media not only mobilizes voters but also empowers smaller parties lacking traditional campaign resources, as seen in the 2023 Nigerian elections. However, challenges like misinformation and internet shutdowns threaten democratic processes. The study found that digital campaigns are reshaping Africa’s political landscape, fostering a more engaged electorate and redefining political participation in an evolving digital environment. The study recommended that continued research is essential to understand their implications for democracy and governance across the continent.