Narrative Organizations: Using Storytelling and Narratives to Create a New Organizational Identity

Michael Müller has been one of the leading experts for narrative methods in the management field for years, with both theoretical and practical know-how. With his expertise, he helps companies and workshop participants to discover their own company histories and thus to optimize change processes and holistically integrated communication. He is a Professor at the Stuttgart Media University (Germany) and heads the Institute for Applied Narration Research (IANA). His books on the narrative approach to organizations have become fundamental works in the ever-growing community of narrative consultants.
Christine Erlach is one of the pioneers of narrative work in companies in German-speaking countries. As a founder of the consulting firm NARRATA Consult she used narrative methods already in the 90s in organizations, in order to lift hidden knowledge treasures, values, and attitudes and to make them usable. She is an expert for knowledge transfer with retiring experts, an experienced consultant and a coach in transformation processes in companies and trainers for narrative method competence and storytelling. With numerous publications, she has contributed to Storytelling’s popularity in Germany since its inception and passes on her experience in seminars and teaching assignments to organizations and students. Together with Michael Müller she leads the first European advanced training with university certificate for ＂Narrative Organizational Consulting＂.
The guest author Karin Thier is a pioneer on Storytelling in enterprises - a pioneer of the first hour. With NARRATA Consult, she co-created a consulting network that specializes in the employment of storytelling and the development of narrative management methods.