Corporate Political Responsibility: How Businesses Can Strengthen Democracy for Mutual Benefit

Introduction: What Is at Stake?.- Understanding the Public Sphere.- Revitalizing the Public Sphere.- Why Businesses Need a Political Stance.- Creating the Political Brand.- Managing the Political Brand.- Conclusion: Filling the New Attitude with Life.

Johannes Bohnen has been active in public affairs and communications for over twenty-five years. His focus is on strategic communication, political analysis and campaigning, underpinned by methods that he has developed concerning corporate political responsibility and political branding.
Bohnen has worked at the think tank CSIS in Washington, DC, as a NATO Fellow and as a fellow at the WEU Institute in Paris. He has also worked for the foreign policy spokesman of the CDU/CSU parliamentary group in the Bundestag and as a speechwriter for the German Minister of Education, Science and Technology.
As founding director he headed the PR and PA company Scholz & Friends Agenda for five years. Having started his own business in 2005 with Bohnen Kallmorgen & Partner, he has been solely running the successor company BOHNEN Public Affairs since 2015.
After an apprenticeship in industry, Bohnen has studied at Harvard, Bonn and at Georgetown University in Washington, DC (Master of Science in Foreign Service). He holds a PhD (D.Phil) from Oxford University.