Sandro Morghen is a co-founder of yutongo.com, a revolutionary web application for structured ideation and creativity, particulary designed for the needs of creative teams within corporations, non-profit organizations or startups. Before starting yutongo, Sandro had been with BrainStore, a Swiss innovation agency and a pioneer in systematic ideation and industrial idea production. For BrainStore, Sandro has conducted and managed over 800 ideation projects for more than 300 clients, many of them among the Fortune 500 companies, and co-developed a revolutionary ideation method. Sandro lives and works in Biel/Bienne, Switzerland and is the father of two lovely children.