Ooda Loops

Applying a decision-making strategy popular in both the military and the business world to scenarios composed of images from the Archive of Modern Conflict

Published with Kominek Books.

The decision-making model known as the OODA Loop (Observe, Orient, Decide, Act) was originally devised by Air Force pilot John Boyd. Through military images grouped in sets of 16, editor Kalev Erickson tests OODA’s efficacy against the incidental arrangements of a photographic archive.