International synergy management: A strategic approach for raising efficiencies in the cross-border interaction process

In 2007, Patrick Daum completed his Business Administration degree at the SRH Hochschule in Heidelberg. Subsequently, he started his professional career working for the globally operating sport marketing agency IFM Sports. After working for the international department of IFM Sports’ headquarters, he worked as an expatriate for the US branch office in Saint Louis (Missouri). The author deepened his competencies in international business transactions through his Master studies, ’International Business Management’, at the London South Bank University. After working for a business consultancy in Frankfurt, the author is presently working in the department of business development for Europe’s leading sport-law marketer, Sportfive.