Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany: A Cultural Approach to Marketing

Matthias Boeing, B.A., born in 1990 in Dorsten holds a Bachelor of Arts in International Management from the FOM University of Applied Sciences in Essen in 2012. At the same time he completed an apprenticeship in 2011 as an industrial business assistant at E.ON Ruhrgas AG in Essen and was further employed giving him the chance to gain extensive experience in the sales department. The author also studied one semester at Boston University in the USA, where he acquired knowledge about cultural differences in academic courses as well as in the direct contact to various different cultures. This aspect also contributes to his interest in different cultures and their effects on business topics. The author is currently attending the University of York, UK to achieve his Master of Science in International Business and Strategic Management.