The Dark Side of Personalization: Online Privacy Concerns influence Customer Behavior

Jörg Ziesak, M.Sc. was born in Bielefeld in 1986. He graduated in ’International Business’ with a specialization in ’Strategic Marketing’ at the Universiteit Maastricht in 2012. Thus, he attained the academic title ’Master of Science’ with the distinction ’cum laude’. Even during his studies, the author gained hands-on experience in the online industry. The ever changing world of online business, and the boundless opportunities to adapt products or services online, motivated him to work on the topic of this book.