The Body-Image Meaning-Transfer Model: An investigation of the sociocultural impact on individuals’ body-image

Anke Jobsky pursued her bachelor studies in Retail Management at the European University of Applied Sciences (EUFH) in Brühl, Germany. She completed her postgraduate studies in Management and Marketing at Aberystwyth University in Wales, U.K. where she has developed her interest in body-image and consumer behaviour. The experience of living in Germany and the UK inspired her to conduct research on both countries. By writing her book on body-image, the author aims to raise awareness onto this sensible and increasingly relevant topic.