Social Media and the Rebirth of PR: The Emergence of Social Media as a Change Driver for PR

Iliyana Stareva graduated with a Double Degree Bachelor in International Business from the University of Applied Sciences and Arts Dortmund (Germany) and Plymouth University (UK). She currently works as a Social Media Account Manager at Brandzeichen - a PR and Social Media Consultancy in Düsseldorf (Germany). Iliyana blogs about PR, Social Media, Communications, Business and Sustainability at www.iliyanastareva.com. You can find her on Twitter @IliyanaStareva.