Cause-related Marketing: The Influence of the fit among partners, brands and cause

Lena Bischoff, B.Sc., fil. Kand., was born in Buxtehude in 1987. She successfully graduated from the University of Hamburg as well as from Linnéuniversitet, Sweden, with a Bachelor of Science in Business Administration as well as the Filosofie Kandidatexamen in Företagsekonomi/Management Accounting.