Hendrik Lemke, B.Sc., was born 1990 in Hamburg and studied International Business Administration at the European-University Viadrina. Throughout his Studies the author gained working experience in the context of two internships in in-house consulting units of a mobility service provider and a pharmaceutical/chemical company. Mr. Lemke gained long-term international experience in the USA, Canada, and Croatia and has research interest in the fields of corporate development and strategic management.