2 Kilo of Kessels Kramer

A unique book planned and designed entirely by the author—a brick-like volume weighing exactly 2 kilograms—encapsulates the company’s philosophy and distinctive flavor, as well as offers a physical pun on the name of the firm. It includes the works of the last ten years created by the agency, ranging from a collection of T-shirts, magazines, books, music videos, and advertising campaigns, to a documentary film about the world’s two lowest-ranking national soccer teams created just before World Cup 2002. A selection of the concepts and campaigns produced for such global clients as Diesel, Nike, and Heineken are included along with their self-published magazines, business card designs, and more. It is a superb way to see how this small agency from Amsterdam became a heavyweight in the world of advertising. The unprecedented concept and design was awarded the silver prize at the Leipzig International Best-Designed Book Exhibition, 2007. Go to the gym, then try and lift 2 kilo of KesselsKramer!

KesselsKramer is a communication agency located in a nineteenth-century church in the heart of Amsterdam. Founded in 1996, the agency works for national and international clients such as Diesel, Nike, Oxfam, Ben, and the infamous Hansbrinker Budget Hotel chain. KesselsKramer opened another office in London in 2007.