Museums Actor of cultural tourism

This work is developed in 2016 for the Specialized Master’s Degree in Tourism and Communication of the Faculty of Letters and Humanities of Agadir (Morocco). This work focuses on our identity. An identity that can be endangered as the increase and concentration of population in cities make them more and more impersonal. This reality pushes us to hold on to who we are, to our myths, our beliefs, our history, and simply to our heritage. We are therefore going to look more precisely at museums as actors of cultural tourism, and how can they contribute to the development of the tourist activity of the territories?We opted in our project to highlight the role of museums in the attractiveness of the territory, seeking the possibilities and scenarios that can enhance the attractiveness of the region Souss Massa subject of our study through this space that is ＂the museum＂.