This book had the intention to develop an intervention that proposed to divulge the Zequinha Barreto Institute, aiming to rescue the memory of Osasco, in particular the metallurgists strike of 68, through the figure of one of its leaders: José Campos Barreto. We demonstrate, therefore, our concern in recovering the period of the military dictatorship, 64-85, among young people. Through the theoretical support apprehended in the course of Communication Management: policies, education and culture, we approached issues referring to culture, language, memory and discourse in order to arrive at the research, in which we found propitious results to propose to the Institute an intervention, with a view to obtaining its recognition in Osasco, not only as a centre where someone is honored, but as a prominent place, which is a reference in the city, with the purpose of gathering young people and adults for discussion and for the construction of a new historical variable.