Research presented to the Stricto Sensu Graduate Program in Administration of the Centro de Ciências Sociais Aplicadas of the Universidade Regional de Blumenau, to obtain the Master’s Degree in Administration, to the examining board formed by: Prof. Maria José Carvalho de Souza Domingues, Dr. - Advisor; Prof. Margarita Nilda Barretto Angeli, Dra., FURB; Emerson Mainardes, Dr., FUCAPE. Year of defense: In 2014.