Entrepreneurship

Entrepreneurship has taken a new format in recent years, characterized by the implementation of microenterprises and with the help of digital marketing, a primary tool for increasing sales. The objective is to conduct a case study in a micro-enterprise led by women of jewelry, located in Fortaleza-Ce and that uses digital media to publicize and market their products. It also presents and points out the application of entrepreneurial concepts. The research in question is characterized as qualitative and quantitative because it is a study based on bibliographic research, through books, websites, scientific articles and academic studies, and through the history of results and indicators of the case study company. It was observed that the micro-company under study presents good results, since the entrepreneur works in a field she likes and has digital tools as an ally, enabling greater reach of her pieces.