The Microentrepreneur’s Degree of Innovation in his Business

The importance of the entrepreneur has been highlighted over the last few decades, intensifying research, investment and programmes to encourage entrepreneurship. Nowadays it can be said that the study of entrepreneurship is highly relevant, not only because it helps entrepreneurs to better understand their personal needs, but also because of the economic contribution of new businesses. The decision to start an enterprise consists of several stages and requires the creation of something new and valuable. With this, the entrepreneur needs to have the devotion and commitment of time and effort necessary to make the company grow, taking calculated risks and critical decisions. Entrepreneurship is the main factor in generating economic and social development, but it can be seen that in Brazil there is a gap in relation to the subject, in terms of education, stimulating entrepreneurial initiative, creativity and innovation at all educational levels, as well as the responsibility of the government and organisations in preparing and supporting these entrepreneurs, boosting success in their businesses.