This book originated as an in-depth study concerning the way companies dealt with the pandemic crisis that swept the entire planet in the early 2020s. Crisis as a result of which the world is changing and in particular the ways in which companies behave towards their stakeholders, mainly towards the shareholders of the various companies, are changing. The first chapter contains an extensive discussion of the concept of the dividend and, in general, the dividend policy implemented by companies under normal conditions. In the second chapter, the impacts of the Covid-19 pandemic on the performance and expectations of small companies and the dividend policy implemented by companies following the previously mentioned crisis are explored in depth. In this chapter we can observe how companies have dealt with this period and the consequences it generates in relation to stakeholders. The third and final chapter deals with an almost in-depth analysis of two large companies operating in the fashion industry: Moncler and Brunello Cucinelli.