Intersections between Cultural Diplomacy and the Creative Economy

The book analyses the relationship between culture and soft power, considering its economic and ideological articulation, in the context of the intersection between the Creative Economy and Cultural Diplomacy. The object of the analysis is the public cultural policies for the promotion and dissemination of Brazilian cultural goods abroad, undertaken by the Ministry of Culture and the Brazilian Ministry of Foreign Affairs, specifically in the period after the creation of the Creative Economy Secretariat, between 2011 and 2015. One of the objectives of the study was to verify the strategic application of culture as a soft power resource by the Brazilian state, in terms of projecting and strengthening its image in the international environment, as well as the search to generate wealth and development through international trade in cultural goods and services. This study also looked at the extent to which inter-institutional liaison has been able to leverage culture in international trade by appropriating the discourse on culture as a soft power resource.