Tourism image of Humaitá; a perception of residents

The general objective of this study was to identify the perceptions of the residents of the district of Humaitá towards tourism. According to various theoretical statements, we have considered perception as a set of processes linked to certain stimuli, which allow us to generate an image of a certain object, activity, action or situation, etc. The saturation phenomena developed by Doxey and Languar (euphoria, apathy, irritation, antagonism), as well as the stages of Butler’s tourism development cycles (exploration, involvement, development, consolidation, stagnation, decline) were considered focal points of this research to identify the perception of the residents of Humaitá on the image of the tourist activity of the place. The qualitative approach was the methodological orientation defined for this research work, with a non-experimental design, descriptive in scope, in order to gather the necessary information, the Focus Group method was used and a series of interviews were carried out, involving the participation of a representative sample of local residents.