The psychological impact of media representations of black people

Media representations of Africans and Afro-descendants are still largely marked by negative stereotypes. They shape collective imaginations that are biased and profoundly influence perceptions of self and others. This article analyzes the psychological imprint of these representations, drawing on studies in social psychology, communication and cognitive science.Exploring the impact of these representations on the construction of collective imaginations, the article highlights the urgent need to renew the image of Black people through more authentic and inclusive narratives. The aim is to encourage structural change in the media industry to promote a fairer and more equitable representation of Africans and Afro-descendants.