Settlement of the Chinese Textile Business in the Capital of Spain

Textiles have always been one of the most important sectors of the Chinese economy, even before the opening up of the economy to the outside world in 1978. Until a few years ago, the Chinese central government even had a Ministry of Textile Industry. Traveling and entering our country, we can observe how Spanish businesses are giving way to Chinese ones, each time with better prices, quality and specialization. Efficiency, long-term orientation and patience are their distinguishing features. The objective will be to identify the keys and success factors that have led the Chinese textile trade to an outstanding position in terms of competitiveness and development, analyzing their sales and positioning strategies. The aim of this research is to study and analyze the evolution and development of the settlement of the Chinese textile business in the Community of Madrid (Spain).