Business case studies "From theory to action"

In the educational process, there is a constant and permanent interaction between: teacher, student, methodology, content and context. Hence, generating fully intentional learning strategies favours the achievement of meaningful learning. It is vitally important to implement methodologies that contribute to the competitive development of the student, seeking to strengthen these instances through the promotion of formative research, which allows for a greater degree of motivation, participation in the teaching-learning processes and generating reflection and discernment on scientific issues and issues of disciplinary significance in a specific area. Qualitative research plays a relevant role in organisational research, specifically as a case study method, as it is useful for gathering information in real-life contexts. Based on this, the case study method is applied, which suggests a plausible situation for the development of activities that promote the student’s meta-cognitive strategies, achieving conceptual appropriation, decision making, reflection, critical and systematic analysis of reality.