Sensory Marketing

Sensory marketing, also called marketing of the senses, is that which directly attacks the five senses, seeking to stimulate them (not only sight, but also hearing, smell, taste and touch) to try to create a pleasant environment for the customer and thus increase the time spent in the establishment (Jiménez-Marín, 2016). The marketing of the senses seeks emotions and images provoked in the consumer, bringing as a consequence a certain image stereotype and, as a consequence, a stimulus. The importance of sensory marketing has acquired in recent years a decisive relevance in many sectors because it is undoubtedly the best way to connect with our brand or product and the lifestyle of our customers, adding value to their environment, appealing to their feelings, senses and reason.