The virtuous circle of collective responsibility

In this work, I present CSR as an effective management tool for creating innovation and better controlling risks, in order to guarantee a company’s long-term future. I base my analyses on successful business models in Africa and Europe. Secondly, as a collective responsibility that gives everyone a considerable advantage, contrary to many ideas perceived by some, who see it as a kind of atonement for companies’ various blunders, or as a way of enhancing their brand image through communication slogans referring to respect for the environment, for example. It has to be said that this concept is still little known, particularly in Africa. I can advise you on how to adopt this approach, so that it proves effective and credible.