During this program, we’ll cover various aspects of e-commerce, from theoretical basics to best practices and emerging trends. You’ll learn about different online business models, digital marketing strategies, order management and logistics techniques, legal and security challenges, and ethical considerations related to e-commerce. We’ll also cover technology tools and e-commerce platforms, as well as tactics for building customer loyalty and optimizing the user experience. This course will provide you with the knowledge you need to understand and effectively manage an e-commerce site. We’ll encourage you to actively participate, ask questions and share your thoughts, as e-commerce is a constantly evolving field that requires a dynamic approach. You’ll also have the opportunity to apply your knowledge through case studies, practical projects and class discussions.
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