This book justifies through research that many printing companies in today’s market do not know how much they will invest to comply with ABNT NBR ISO 12646, 12647-7, 3664 and ABNT NBR NM ISO 12647-2. They also don’t know what equipment they need to buy in order to correctly comply with the technical standards. A plan was created showing what investments printers in general should make to comply with the Standards, optimizing the entrepreneur’s investment and aiming to improve the company’s quality and production.