Consumption, postmodernity, social responsibility

The text reflects on the rediscovery of the ethical aspects of consumption from a sociological perspective. New forms of purchasing that contribute to the affirmation and determination of new ways of being. Conceptions, habits and attitudes that propose a shift from a model of consumption, in which the foundational element is represented by subjective well-being, to a model in which consumption remains fundamental, but as ingredients of a better quality of living.