Marketing Strategies for Implementation of Digital Economy

Digitization is the current revolution that has driven anthropological development. This new phenomena altered people’s lives and catapulted humanity into the digital age. Today, we see digital technology in every aspect of our lives, from wake-up calls from digital alarm clocks to dialing calls on our mobile phones, and even measuring blood pressure with digital sphygmometers. The current evolution of mankind is the product of and heavily impacted by the digital transition. The growth of technology not only simplified all of our daily tasks, but it also enabled the whole economy to function on electronics, making it more convenient and efficient. This revolution prepared the way for the growth of the digital economy. Nicholas Negroponte utilized the concept of atoms being converted into bits near the end of the twentieth century. As a result of the use of digital technologies, the notion of the digital economy emerged. In a similar vein, this book attempts to advocate technology adoption in FinTech and AgriTech through the use of TAM models.