Financial Sustainability in Rural Households in India

Inclusive growth is possible only through proper allocation and accessing of all the resources from top to bottom. Because India has the world’s largest rural population, financial inclusion is an innovative concept that uses various approaches to improve rural people’s banking habits. Inclusionary growth was a significant goal and approach for economic development in the Eleventh Five-Year Plan (2007-12). Financial inclusion aims to provide banking and financial services to all people at an accessible cost in a fair, transparent, and equitable manner. The study’s main goals were to learn about the banks’ rural development efforts for financial inclusion, to explore the challenges that come with implementing financial inclusion, and to expand the scope of financial inclusion. The study’s information was gathered from both primary and secondary sources. The research was carried out among banks in the Coimbatore District. People should be encouraged to use banking services through no-frills accounts, financial inclusion campaigns, and business correspondents, among other methods.