Digital Political Marketing

The main focus of this study is to analyze the process of Digital Political Marketing as a strategic tool to persuade voters in the 2016 legislative elections in Cape Verde. The aim of this work is to assess whether Digital Political Marketing will strategically influence voters in their decision to vote in the legislative elections. Analyze, through the speeches of the parties, the themes most addressed during the electoral campaigns. Assess the extent to which the jingles / slogans had an impact on voters’ voting intentions.