Communication and tourism promotion of rural heritage

The book explores the role of rural tourism in enhancing the value of rural territories, and the process of cultural communication required to preserve rural heritage. It proposes a multidisciplinary approach to understanding rural tourism, cultural communication and heritage preservation. The author, BOUALI ABDELILAH, proposes to study tourism development in the Aghbal region of Morocco, with the aim of defending a tourism project that integrates the communicative and cultural preservation of local inhabitants.