Rural properties, regardless of size, need strategies for decision-making. Given this context, this study maps and evaluates three sources of resources on a particular rural property, with the aim of describing business management on small rural properties, emphasizing the need for an ideal evaluation of the viability of economic activities, as a strategic management tool bringing data, statements and results achieved, in order to bring a better perception of the agricultural segment to rural properties and bringing data analyzed through mathematical models that can maximize the profits of the property under study. As such, through this study it can be identified that under the current conditions, dairy production is unviable, compared to the other two activities on the property, providing an optimal model for maximizing profit, which would be the joint production of corn and soybeans, thus maximizing profit.