This research aims to analyze the performance of the Brazilian automotive sector in the face of the subprime economic crisis. Considering the importance of the sector for the country’s economy, we sought to analyze the real damage caused to the economy, as well as to this sector, since it has shown positive results when compared to the same sector in other countries. As a result, hypotheses were raised about the economic and financial situation of this sector in Brazil. In this context, this study set out to objectively assess the performance of the Sharpe (ISH), Sortino (ISor), Treynor (ITR) and Calmar (ICA) indices. To this end, 7 (seven) stocks in the automotive sector and their daily prices were analyzed over a period from January 1, 2006 to December 31, 2010. The Stock Exchange Index (IBOV), which is widely used as an analysis parameter, was used as a benchmark for this research. This research is bibliographical, based on secondary sources and of a quantitative-qualitative nature.