The textbook is devoted to the study of social psychology in a new paradigm. This manual will help the student to think systematically and understand the interrelation of various subjects, for successful application of the acquired knowledge in practice. Social psychology of personality is considered in detail, and it is shown how socialization of personality takes place, how small social groups are formed and formed, how social roles are distributed in a small group, taking into account ethnic characteristics, and also the problem of the theory of generations is revealed.