Listeners’ Perception of Radio Benue’s Promotion of "No Poverty"

This study assesses listeners’ discernment of Radio Benue promotion of ＂No Poverty＂ in Makurdi metropolis. The study is guided by the core tenets of Agenda Setting Theory and Development Media Theory. The study made use of the survey research method to collect data from respondents. The study showed that Radio Benue has not been promoting ＂No poverty＂ with their programmes. It was also revealed that Radio Benue programmes has no influence on residents in Makurdi metropolis when it comes to promoting ＂No Poverty’＂. the study further revealed that audience do not understand the programmes used by Radio Benue to promote ＂No Poverty＂. This study came to a conclusion that Radio Benue through their programmes have not been promoting the ＂No Poverty＂ goal which is one of the sustainable development goals of the United Nations. This study therefore recommends among others, Radio Benue should produce programmes that are of public interest in order to cause influence on residents of Makurdi metropolis. Also, Radio Benue should provide opportunities for residents of Makurdi metropolis to participate in their programmes for them to understand the programmes better.