Economic and social potential

The promotion of local products responds to a growing need to valorize the differences and identities of stakeholders. We analyzed the opportunities offered by the geographical indication of Pineapple Sugar Loaf from the Allada plateau in Benin, in an increasingly globalized world. The issue of the economic and social potential of GIs for Sugar Loaf Pineapple was addressed using common good theory and cognitive categorization theory. A methodological approach was used, including documentary research and interviews with a questionnaire administered to 500 people on the Allada plateau. The data collected were processed using SPSS software to support the information obtained. The results of the analysis show that stakeholders have been well trained in the GI sugar loaf pineapple registration process. Geographical indication is a means of promoting the fruit on world markets and contributing to the richness of the terroir. The Beninese local product ＂Ananas Pain de sucre＂ will henceforth be identified by a new distinctive sign on its packaging.