Design of actions to improve the agricultural marketing process

With the purpose of proposing a set of actions to improve the bean marketing process, this work was carried out in informal markets in Oshomokyo and Germany, in the period between February and May 2022. This study was considered exploratory-descriptive because of its nature. characteristics, it was possible to describe a population, to know the behavior and qualities of the consumer in relation to the products and to have knowledge about the tendency of supply and demand. A non-experimental design was used, using observation and scientific research. Field data were collected in informal markets where 8 randomly selected consumers (customers) and 11 vendors were interviewed, 6 in Germany and 5 in Oshomokyo. The information collected was processed using tables and graphs in Microsoft Word and Excel for Windows 10. According to the results: The marketing of beans whether it works under the sales model: producer-copier or middleman-wholesaler and consumer.