The socio-economic impact of product marketing

In recent decades, the rapid demographic growth of West African cities has led to the development of real markets for diversified local products (Fanny G. et al, 2012, p.05). Daloa, Côte d’Ivoire’s fourth largest city, with a population of 421,879 (RGPH, 2021), has an urbanization rate of 26.16%. This strong urban growth is driving demand for agricultural produce to meet the needs of city dwellers. There are nine daily markets in the urban area (Mairie, 2021), where the urban population buys both food products and manufactured goods. These markets are supplied daily with foodstuffs by the periodic weekly markets of the Daloa sub-prefecture. In addition to their function of supplying food products, Daloa’s urban markets enable players to remain in business, with access to regular sources of income. The aim of this article is to analyze the socio-economic impacts of Daloa’s urban markets on its stakeholders (traders and consumers).